Beaumark Beauty
We developed and executed a comprehensive launch strategy for Beaumark Beauty, focusing on social media, ads, and email marketing to grow their community and drive revenue. We launched the "No Colourism" movement to engage the community, created diverse content aligned with brand pillars, and implemented a robust email marketing strategy with weekly newsletters and automated campaigns. Our scope of work included social media management, performance marketing, data reporting, email marketing, and influencer marketing.
Challenges before working with us
We developed a comprehensive strategy to cultivate a community. This included launching the "No Colourism" movement, which resonated deeply with the brand's values and helped to establish an engaged community.
We produced a diverse range of content that alternated between the different brand pillars we built. This content was not only engaging for the community but was also repurposed for ads to maximize sales.
We launched a robust email marketing strategy, including the introduction of weekly Friday newsletters. Additionally, we set up automated email campaigns designed to drive sales, ensuring consistent engagement and revenue growth.
Key Achievements
Solutions we implemented
We developed a comprehensive strategy to cultivate a community. This included launching the "No Colourism" movement, which resonated deeply with the brand's values and helped to establish an engaged community.
We produced a diverse range of content that alternated between the different brand pillars we built. This content was not only engaging for the community but was also repurposed for ads to maximize sales.
We launched a robust email marketing strategy, including the introduction of weekly Friday newsletters. Additionally, we set up automated email campaigns designed to drive sales, ensuring consistent engagement and revenue growth.
16%
Followers gained on average per month
107%
Accounts reached on average per month
20%
Increase in engagement rate month on month
